Management Information Systems Commons^™

Business And Data Analytics: New Innovations In The Management Of E-Commerce, Robert J. Kauffman, Jaideep Srivastava, Jamshid Vayghan

Research Collection School Of Computing and Information Systems

The success of many different kinds of e-business operations depends on data and information, and how they are used to optimize operations, drive sales and marketing, and grow the business. The ability to manage and safeguard data as a strategic asset, transform it into actionable information, and use it as a strategic differentiator is a key contributor to the success of any business operation. What makes this an even more interesting challenge is the speed at which data have been growing in recent years, due to social networking, the Internet, mobile telephony and all kinds of new technologies that create …