Management Information Systems Commons^™

Collective Outsourcing To Market (Com): A Market-Based Framework For Information Supply Chain Outsourcing, Fang Fang, Zhiling Guo, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

This paper discusses the importance of and a solution to separating the information flow from the physical product flow in a supply chain. Motivated by the inefficient demand forecast caused by information asymmetry and lack of an incentive among supply chain partners to share valuable information, we propose a radically new framework called collective outsourcing to market (COM) to address many information supply chain design challenges. To validate the COM framework, we consider a supply chain with one manufacturer and multiple downstream retailers. Retailers privately acquire demand forecast information that they do not have incentive to share horizontally with other …