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Management Information Systems Commons

Open Access. Powered by Scholars. Published by Universities.®

E-Commerce

2019

Charitable giving

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Full-Text Articles in Management Information Systems

The Impact Of The Web And Social Media On The Performance Of Nonprofit Organizations, Namchul Shin May 2019

The Impact Of The Web And Social Media On The Performance Of Nonprofit Organizations, Namchul Shin

Journal of International Technology and Information Management

This research empirically analyzes the impact of both the Web and social media on the performance of nonprofit organizations by using 100 nonprofit organizations ranked by web traction measures, including Facebook Likes and Twitter Followers. Our findings from ANOVA and non-parametric tests demonstrate that nonprofit organizations with higher web traction have greater contributions and grants than others with lower web traction. These findings suggest that the use of the Web coupled with social media promotes better, interactive (two-way) communications with the public, as well as fundraising and that nonprofit organizations that attract more supporters on the Web and social media …