Management Information Systems Commons^™

How Do Monetary Incentives Influence Giving? An Empirical Investigation Of Matching Subsidies On Kiva, Zhiyuan Gao, Zhiling Guo, Qian Tang

Research Collection School Of Computing and Information Systems

Matching subsidies, through which third-party institutions provide a dollar-for-dollar match of private contributions made through selected campaigns, have served as effective tools to boost fundraising. We utilize a quasi-experiment on a prosocial crowdfunding platform to examine the effectiveness of matching subsidies in shaping funding outcomes and lender behaviors. Although matching subsidies offer matched loans competitive advantages over unmatched loans, we find that total private contributions made to both matched and unmatched loans increase compared to their prematching counterparts, suggesting a positive spillover effect on unmatched loans. However, matching subsidies lead to decreased private contributions made on the platform after a …