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Full-Text Articles in Management Information Systems
Worcester Chamber Of Commerce: Recruiting Minority Business Owners, Ryan Dimaria, Alexander Hull, Xikun Lu, Haopeng Wang, Jiacheng Hou, Danning Zhao
Worcester Chamber Of Commerce: Recruiting Minority Business Owners, Ryan Dimaria, Alexander Hull, Xikun Lu, Haopeng Wang, Jiacheng Hou, Danning Zhao
School of Professional Studies
Our capstone project was to help the Worcester Regional Chamber of Commerce identify how to re-frame their marketing so it would be appealing to immigrant and minority owned businesses. Based on interviews and external research, our group was able to create a tangible and resourceful data set that provided justified recommendations and ideas on how the Chamber could make adjustments to their marketing plan to attract more businesses of this particular demographic in the city of Worcester. By implementing these recommendations, we believe the Chamber has the opportunity to create a more diverse group of Chamber members, add value to …
The Impact Of The Web And Social Media On The Performance Of Nonprofit Organizations, Namchul Shin
The Impact Of The Web And Social Media On The Performance Of Nonprofit Organizations, Namchul Shin
Journal of International Technology and Information Management
This research empirically analyzes the impact of both the Web and social media on the performance of nonprofit organizations by using 100 nonprofit organizations ranked by web traction measures, including Facebook Likes and Twitter Followers. Our findings from ANOVA and non-parametric tests demonstrate that nonprofit organizations with higher web traction have greater contributions and grants than others with lower web traction. These findings suggest that the use of the Web coupled with social media promotes better, interactive (two-way) communications with the public, as well as fundraising and that nonprofit organizations that attract more supporters on the Web and social media …