Management Information Systems Commons^™

Using A Multiple Method And Mixed Mode Approach To Examine Women Entrepreneur Negotiating Styles, Ethne Swartz, Frances M. Amatucci, Susan Coleman

Department of Information Management and Business Analytics Faculty Scholarship and Creative Works

Purpose – The purpose of this study is to explore an optimal research design for research on women entrepreneurs involved in negotiating term sheets for private equity capital. This research explores new ways for researchers to connect with such current “invisibles” through the use of a mixed method and mixed mode research design to expand sampling options and secure respondent participation. The authors discuss existing data sets that have been used as secondary sources for data on financing of companies and consider their inadequacy for research questions about process issues in negotiation. The authors present process-related findings regarding the efficacy …