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Management Information Systems Commons™
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Full-Text Articles in Management Information Systems
Higher Education Advertising Expenditures’ Impact On The Key Performance Indicator Of New Enrollments Using Information Systems And Business Analytics, Alison Munsch Phd, Charles Cante Phd, Jason Diffenderfer Ma., M.S.
Higher Education Advertising Expenditures’ Impact On The Key Performance Indicator Of New Enrollments Using Information Systems And Business Analytics, Alison Munsch Phd, Charles Cante Phd, Jason Diffenderfer Ma., M.S.
Journal of International Technology and Information Management
The impact of advertising expenditures on student enrollments has not been explored extensively in the literature. The higher education sector demonstrated an increase in paid advertising but soft overall higher education enrollments recently. This research explored the relationship between advertising expenditures in higher education and new enrollments using information systems and business analytics. Results indicate a weak association between advertising expenditures in higher education and the key performance indicator of new student enrollments. A contribution of this study is to the media planning function and users of information systems and analytic techniques for actionable insights.
To Close The Skills Gap, Technology And Higher-Order Thinking Skills Must Go Hand In Hand, Manying Qiu, Yaquan Xu, Emmanuel O. Omojokun
To Close The Skills Gap, Technology And Higher-Order Thinking Skills Must Go Hand In Hand, Manying Qiu, Yaquan Xu, Emmanuel O. Omojokun
Journal of International Technology and Information Management
Technology is rapidly changing the business landscape. Workforce skills gap is widening in the digital business environment. Universities and employers call for developing students’ higher-order thinking skills along with integrating technology into academic curricula. We conducted a survey to assess learning outcomes from two groups of undergraduate students: business majors and information technology (IT) majors. SAP ERP hands-on case studies were used for this comparative experiment. The student survey results showed that the students of both majors believed that learning SAP software can lead to more rewarding jobs and they felt confident about their competitiveness in the job market. Although …