Management Information Systems Commons^™

Analysis Of Massive Online Medical Consultation Service Data To Understand Physicians’ Economic Return: Observational Data Mining Study, Jinglu Jiang, Ann-Frances Cameron, Ming Yang

Management and Accounting Faculty Scholarship

Background: Online health care consultation has become increasingly popular and is considered a potential solution to health care resource shortages and inefficient resource distribution. However, many online medical consultation platforms are struggling to attract and retain patients who are willing to pay, and health care providers on the platform have the additional challenge of standing out in a crowd of physicians who can provide comparable services. Objective: This study used machine learning (ML) approaches to mine massive service data to (1) identify the important features that are associated with patient payment, as opposed to free trial–only appointments; (2) explore the …