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Use Of Visualization In Digital Financial Reporting: The Effect Of Sparkline, Priyanka Meharia
Use Of Visualization In Digital Financial Reporting: The Effect Of Sparkline, Priyanka Meharia
Theses and Dissertations--Business Administration
Information visualization (InfoViz) is an essential component of decision support systems (DSS). Sparklines is a visualization tool. This study examines if Sparklines in digital financial reports aids novice investors and if so under what circumstances? Does it enhances decision-making performance and facilitates effective decision-making experience? Additionally, does it lowers decision making effort; reduces dilution effect from non-relevant data in financial reports and mitigates recency bias in using digital financial reports?
The hypothesis is guided by the theory of Proximity Compatibility Principle and the Theory of Cognitive Fit. The research methodology for this study is a repeated measure, controlled laboratory based …