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Management Information Systems Commons™
Open Access. Powered by Scholars. Published by Universities.®
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- Ad-supported business models (1)
- CIER (1)
- Contemporary Issues in Education Research (1)
- E-commerce (1)
- Economic analysis (1)
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- F.A.C.E.S. (Faculty Academic Community Education Showcase): Professional Growth Experiences In A Career University (1)
- Faculty Development; Orientation; Best Practices; Teaching Strategies (1)
- Game theory (1)
- Johnson & Wales University (1)
- Online advertising (1)
- Paul Colbert (1)
- Ph.D. (1)
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- RI (1)
- Rhode Island (1)
- The Alan Shawn Feinstein Graduate School (1)
- The Clute Institute (1)
- Vertical differentation. (1)
Articles 1 - 2 of 2
Full-Text Articles in Management Information Systems
Vertical Differentiation And A Comparison Of Online Advertising Models, Mei Lin, Xuqing Ke, Andrew B. Whinston
Vertical Differentiation And A Comparison Of Online Advertising Models, Mei Lin, Xuqing Ke, Andrew B. Whinston
Research Collection School Of Computing and Information Systems
Designing business models that take into consideration the role of advertising support is critical to the success of online services. In this paper, we address the challenges of these business model strategies and compare different ad revenue models. We use game theory to model vertical differentiation in both monopoly and duopoly settings, in which online service providers may offer an ad-free service, an ad-supported service, or a combination of these services. Offering both ad-free and ad-supported services is the optimal strategy for a monopolist because ad revenues compensate for the cannibalistic effect of vertical differentiation. In a duopoly equilibrium, exactly …
F.A.C.E.S. (Faculty Academic Community Education Showcase): Professional Growth Experiences In A Career University, Paul J. Colbert, Ph.D.
F.A.C.E.S. (Faculty Academic Community Education Showcase): Professional Growth Experiences In A Career University, Paul J. Colbert, Ph.D.
MBA Faculty Conference Papers & Journal Articles
Institutes of higher education exist for the purpose of developing, fostering, nurturing, and stimulating the intellectual growth and development of students. The core values of a college education provide students conceptual and practical educational opportunities that focus on improving their skills and knowledge. These skills and knowledge translate into purposeful, real-life learning experiences. However, in the academic community, learning is not restricted to students. Faculty, too, must be supported and provided opportunities for personal and professional growth and development. Although professional development is not a novel concept in the education profession, schools often take up the gauntlet, but fall short …