Labor Relations Commons^™

Unlovable Labour: Rejecting The "Do What You Love" Ideology, Trey Dykeman

Richard T. Schellhase Essay Prize in Ethics

Miya Tokumitsu’s article ‘In the Name of Love’ is polemic against what she refers to as the DWYL (Do What You Love) movement that has been most recognisably popularised and transformed by Steve Jobs. She denounces this movement as an insidious ideology cleverly disguised as an uplifting lifestyle which has as its tenets labour, profit, and individualism; through her analysis of these tenets, she unveils them as alienation, erasure, and precarity, respectively. Her insights aid her in her aim to demonstrate that these ideological pillars do not support the wellbeing of the proletariat but rather reinforce the rugged structure of …