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2009

Honors College Theses

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The Rationale For Mergers & Acquisitions In The U.S. Wireless Industry, Eric Pereira Apr 2009

The Rationale For Mergers & Acquisitions In The U.S. Wireless Industry, Eric Pereira

Honors College Theses

The mergers between AT&T and Cingular, Sprint and Nextel, and Verizon and Alltel telecommunication companies have become the most fascinating transactions in the wireless industry. This paper provides a detailed summary of the two companies in each merger as separate entities before the merger, the actions they took while completing the merger, and the new look and strategies they put into place after the merger. The thesis provides a thorough view of how AT&T, Sprint Nextel, and Verizon successfully completed their merger plans and how they gained nationwide consumer satisfaction. The reader will examine the problems within the companies such …