Labor Relations Commons^™

Theorizing The Self-Service Economy: A Case Study Of Do-It-Yourself (Diy) Activity, Colin C. Williams

Colin C Williams

Recently, it has become increasingly recognised that self-servicing is a growing rather than declining phenomenon. To explain this, a range of competing theories have emerged which variously portray those engaged in self-servicing either as rational economic actors, dupes, seekers of self-identity, or simply doing so out of necessity or choice. This paper evaluates critically the validity of these rival explanations. To do this, the extent of, and reasons for, self-servicing in the domestic realm is empirically evaluated through an internet survey of 5,500 people living in the city of Sheffield in England. This resulted in 418 valid responses (a 7.6 …