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Evaluating The Effect Of Nil Laws On College Athletic Department Revenue, Dylan C. Cherullo
Evaluating The Effect Of Nil Laws On College Athletic Department Revenue, Dylan C. Cherullo
Undergraduate Theses, Professional Papers, and Capstone Artifacts
This paper examines the impact of Name, Image, and Likeness (NIL) laws on revenue for public Division I universities' athletic departments, challenging the long-standing debate within the National Collegiate Athletics Association (NCAA). Utilizing panel data from the Knight Commission on College Athletics, which encompasses over 350 public Division I universities from 2002 to 2021, this study employs a difference-in-differences model. The model investigates state-level changes in university athletic department revenue from sponsorships (sponsrev), with special focus on the post-NIL law era. The analysis is bolstered by controls for various factors including ESPN’s FPI data, coach and equipment expenditures, and COVID-19 …