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Full-Text Articles in Insurance
The Image Of Insurance, Nathalie Dail
The Image Of Insurance, Nathalie Dail
Senior Theses
This paper discusses the concept of brand management. The purpose is to give a brief introductory understanding of brand management and how it relates to the insurance industry. The benefits associated with brand management are detailed and analyzed in order to produce a variation of a SWOT analysis and a lean canvas. Meanwhile, Generation Y is explored as a market segment, along with challenges insurers face. This thesis seeks to explore the effects of branding on the insurance industry, with this market in mind. Consumer base fluctuations and revenue are factors considered when evaluating the effects of branding. Two well …
Study On Arctic Northeast Passage By Cost-Benefit Analysis, Chengwei Hong
Study On Arctic Northeast Passage By Cost-Benefit Analysis, Chengwei Hong
World Maritime University Dissertations
No abstract provided.