Human Resources Management Commons^™

Impact Of Electronic Commerce Practices On Customer E-Loyalty: A Case Study Of Pakistan, Tausif M, Riaz Ahmad

Tausif M

The purpose of this paper is to explore the impact of electronic commerce practices such as customization, care, and contact interactively on customer’s E-loyalty. We collected data through structured questionnaires from customers of Amazon. We examined the relationship between independent variables i.e. care, customization, contact interactively and dependent variable customer’s e-loyalty. This research study basically tries to find out the importance of electronic commerce tools and preferences of the customers of Amazon. Sample of 100 customers was taken to measure the extent of relationship among variables. We used t test, regression and correlation to test our hypothesis whether the relationship …