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Human Resources Management Commons™

Open Access. Powered by Scholars. Published by Universities.®

Business and Corporate Communications

2018

University of Washington Tacoma

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Full-Text Articles in Human Resources Management

Millennial Workforce At Premera, Joe Lawless Jan 2018

Millennial Workforce At Premera, Joe Lawless

MICCSR Case Studies

This case challenges students to develop strategies that a health insurance company, Premera Blue Cross, can develop now to prepare for a more purpose-driven workforce. Millennials and their desire to have more purpose in their careers is changing the way employers think about work and how they prepare for this shift.

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