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Articles 1 - 10 of 10
Full-Text Articles in Human Resources Management
Capstone Revival, Mary Mesele, Ruochen Lu, Quilin Jiang
Capstone Revival, Mary Mesele, Ruochen Lu, Quilin Jiang
School of Professional Studies
The capstone project is a culminating experience whereby students choose to research a topic that is relevant in their field of study and have been highly regarded as important learning activities. The capstone allows students to use research, analytical, problem solving and evaluation skills they have learned in the course of the graduate program. McGill indicates the benefit of the completion of a capstone project not only in gaining knowledge in capstone but also in learning how to apply the knowledge gained in other courses in the major (McGill, 2012). Currently, COPACE (College of Professional and Continuing Education) has three …
A Mixed-Methods (Quantitative-Qualitative) Study To Identify The Perceived Level Of, Zeky Zardo
A Mixed-Methods (Quantitative-Qualitative) Study To Identify The Perceived Level Of, Zeky Zardo
Dissertations
Different approaches to developing leaders have been established through various forms of self-assessment, action learning, and education and training activities (Smither et al., 2005). The existing body of research on the impact and success of college and university leadership development programs focuses heavily on undergraduate leadership programs and not graduate-level programs such as the Master of Business Administration (MBA) or the doctorate. The purpose of this mixed-methods (quantitative–qualitative) study was to identify the perceived level of transformational leadership skill development by students enrolled in a doctoral program in organizational leadership. In addition, it was the purpose of this study to …
A Game Theory Analysis Of Team Based Incentivization In Retailing, Don Shemwell
A Game Theory Analysis Of Team Based Incentivization In Retailing, Don Shemwell
Atlantic Marketing Association Proceedings
The connection between incentives and outcomes has long found consistent support in management literature generally (Bartol and Hagmann 1992; Miller & Schuster 1993; Swinehart 1986) and retailing in particular (Banker et al. 1996; Team Pay Case Studies 1997). Later meta-studies strongly support this view. (Condly, Noe and Jackson 2002; Garbers and Konradt 2014). Yet, providing performance-based incentives, at least for rank and file retail employees, still is not common in U.S. retailing and team-based incentives are even rarer.
The next section of this manuscript describes some of the issues with individualized commissions, which though not prevalent in a many product …
Market Oriented Organizations And Talent Workers: Composition Of The Workforce And Its Influence On Market Orientation, Dawn Mueller, Pradeep Gopalakrishna
Market Oriented Organizations And Talent Workers: Composition Of The Workforce And Its Influence On Market Orientation, Dawn Mueller, Pradeep Gopalakrishna
Atlantic Marketing Association Proceedings
Many organizations employ marketing initiatives to “assist” in launching new efforts to both internal and external audiences and weave marketing throughout as part of being “market oriented.” The primary motivation behind a market orientation is improvement of market performance, according to the literature (Narver and Slater, 1990; Kohli and Jaworski 1990).
There is literature on workforce composition and different types of workers and this includes concepts of talent workers and knowledge workers (Chowdhury 2003) and HEROes (Bernoff and Schadler 2010) but there is little to nothing on the type of workers employed by highly market-oriented organizations. …
Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows
Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows
Atlantic Marketing Association Proceedings
This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) course recommendations of designing significant learning goals. In addition to the way the course was delivered (both face-to-face and online), the instructor worked with a Higher Ed publisher to customize a textbook to include sustainability issues related to the course content (i.e., reflecting IMC topics). The course re-design included sustainability assignments such as Virtual Field Trips (visiting corporate websites and other organizations to study their CSR statements …
The Staff Is More Important Than The Price: A Study Of The Consumer Loyalty Model In A Coffee Shop In Korea, Mikyoung Ha, Ji Young Jung, Hyo Jin Eom
The Staff Is More Important Than The Price: A Study Of The Consumer Loyalty Model In A Coffee Shop In Korea, Mikyoung Ha, Ji Young Jung, Hyo Jin Eom
Atlantic Marketing Association Proceedings
The market of a coffee shop has matured and competition among coffee shops has gotten fierce in Asia. In Korea, the number of take-out coffee shops has increased by 21.6% per year since Starbucks launched in 1999. Sustaining customer loyalty has been regarded as an effective strategy for the profitability enhancement of companies in the maturity stage. Since loyalty has been defined in both behavioral and attitudinal perspective, attitudinal loyalty was measured by repurchase intention of each brand and behavior loyalty was measured by repurchase behaviors (Olsen, 2002; Yi & La, 2004). This study aims to analyze both attitudinal and …
Creative Collaboration On A Creativity Book, Jane Harvey
Creative Collaboration On A Creativity Book, Jane Harvey
Creativity and Change Leadership Graduate Student Master's Projects
Based on existing roles as writer and designer, two Master’s students partnered on one project. This project was dually about the creative product and creative process. The final product result is a book on creativity, but much of the project learning was about collaboration during the creative process itself. The project included the creation of written and visual content and a production-ready book layout on the subject of creativity. This paper describes the process followed to create a fast reading, jargon-free book with a special academic end section.
Reflection On An Intercultural Communication Workshop For Japanese Executives: Doing Business With U.S. Americans, Kristine E. Menn
Reflection On An Intercultural Communication Workshop For Japanese Executives: Doing Business With U.S. Americans, Kristine E. Menn
MA TESOL Collection
"Vérité en deçà des Pyrénées, erreur au-delà"
(There are truths on this side of the Pyrenees that are falsehoods on the other)
Blaise Pascal (Moran, Harris & Moran, 2007, p. 2).
This paper is a reflection on an intercultural communication workshop developed for sixteen upper-level Japanese executives who work with their U.S. American counterparts in a U.S.A.-based global corporation. This training session was only one part of a much larger training program initiative which was carried out in five countries in Asia as well as in several locations across the U.S.A. Throughout my paper, I will apply the …
Boomers Vs. Gen Y—The New Communication Gap, Sara Bennett
Boomers Vs. Gen Y—The New Communication Gap, Sara Bennett
White Papers
A key issue between Baby Boomer managers and Generation Y employees is a difference of opinion on how often feedback regarding performance should be administered and the mode of feedback that is appropriate. Effective communication is essential for performance and productivity.
The Impact Of Participative Communication On Organisational Cultural Change: Two Local Government Cases Of Change, Katie Turton
The Impact Of Participative Communication On Organisational Cultural Change: Two Local Government Cases Of Change, Katie Turton
Theses: Doctorates and Masters
Managing change is of critical importance in organisations. Communication during the change process has been the subject of considerable and highly contested academic and managerial debate. In this study, The Impact of Participative Communication on Organisational Cultural Change: Two Local Government Cases of Change, communication during the change process was closely examined to see how, if at all, participative processes impact upon the adoption of change. As a result of this research a ‘Ladder of Employee Participation in Change Management’ was developed, to better understand the nature of participative communication and provide clarity for change practitioners who develop change communication …