Human Resources Management Commons^™

Ethical Challenges Of Artificial Intelligence Text Generators, Robin Yap, Edward Perry

Adult Education Research Conference

AI-text generators thrust academia into an evaluation of the standards of student performance. New technology created new barriers but also potential opportunities to re-evaluate academic excellence. Greater alignment is needed to address our new classroom reality.

Under Pressure: Decision Making In Aircraft Maintenance And The Role Of Gender, Stephanie Douglas Ph.D., Bettina M. Mrusek Ph.D.

National Training Aircraft Symposium (NTAS)

In aircraft maintenance, leaders are under near-constant pressure to maintain airworthiness. Every minute an aircraft cannot fly due to maintenance represents financial waste. Decisions are therefore made in a relatively quick fashion. A leader evaluates the situation, identifies a course of action and then communicates this message to a team of technicians. However, gender influences regarding leaders’ decisions can influence team members’ perceptions of those decisions.

The study will measure decision making methods of leaders in aircraft maintenance and the perceptions of the technicians. It informs how gender influences decision making from both the leader and follower perspective. The expected …

Emotional Intelligence: The Effect On Social Media Use, Interpersonal Violence, And Gender, Gail Grabczynski

Scholar Week 2016 - present

This study investigated the relationship between Emotional Intelligence (EI), social media use, interpersonal violence and gender. EI is a relatively new topic of research that has been of interest to many organizations due to the proposition that EI assists in the development of individuals. With the proliferation of social media, interpersonal violence and women in the workforce, a determination of a relationship between EI and those variables was warranted. The study was conducted at a small private Christian university. An online survey was administered to 123 sophomores. This study was a cross-sectional quantitative design, that utilized three established instruments to …

A Game Theory Analysis Of Team Based Incentivization In Retailing, Don Shemwell

Atlantic Marketing Association Proceedings

The connection between incentives and outcomes has long found consistent support in management literature generally (Bartol and Hagmann 1992; Miller & Schuster 1993; Swinehart 1986) and retailing in particular (Banker et al. 1996; Team Pay Case Studies 1997). Later meta-studies strongly support this view. (Condly, Noe and Jackson 2002; Garbers and Konradt 2014). Yet, providing performance-based incentives, at least for rank and file retail employees, still is not common in U.S. retailing and team-based incentives are even rarer.

The next section of this manuscript describes some of the issues with individualized commissions, which though not prevalent in a many product …

Market Oriented Organizations And Talent Workers: Composition Of The Workforce And Its Influence On Market Orientation, Dawn Mueller, Pradeep Gopalakrishna

Atlantic Marketing Association Proceedings

Many organizations employ marketing initiatives to “assist” in launching new efforts to both internal and external audiences and weave marketing throughout as part of being “market oriented.” The primary motivation behind a market orientation is improvement of market performance, according to the literature (Narver and Slater, 1990; Kohli and Jaworski 1990).

There is literature on workforce composition and different types of workers and this includes concepts of talent workers and knowledge workers (Chowdhury 2003) and HEROes (Bernoff and Schadler 2010) but there is little to nothing on the type of workers employed by highly market-oriented organizations. …

Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows

Atlantic Marketing Association Proceedings

This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) course recommendations of designing significant learning goals. In addition to the way the course was delivered (both face-to-face and online), the instructor worked with a Higher Ed publisher to customize a textbook to include sustainability issues related to the course content (i.e., reflecting IMC topics). The course re-design included sustainability assignments such as Virtual Field Trips (visiting corporate websites and other organizations to study their CSR statements …

The Staff Is More Important Than The Price: A Study Of The Consumer Loyalty Model In A Coffee Shop In Korea, Mikyoung Ha, Ji Young Jung, Hyo Jin Eom

Atlantic Marketing Association Proceedings

The market of a coffee shop has matured and competition among coffee shops has gotten fierce in Asia. In Korea, the number of take-out coffee shops has increased by 21.6% per year since Starbucks launched in 1999. Sustaining customer loyalty has been regarded as an effective strategy for the profitability enhancement of companies in the maturity stage. Since loyalty has been defined in both behavioral and attitudinal perspective, attitudinal loyalty was measured by repurchase intention of each brand and behavior loyalty was measured by repurchase behaviors (Olsen, 2002; Yi & La, 2004). This study aims to analyze both attitudinal and …

Light The Way To Meeting Success!, Tarsha Gibson, Scott Johnson, Jane Polvadore, Courtney Short

Undergraduate Research Conference

A great opportunity exists for organizations to improve meeting efficiency. There are approximately 11 million meetings everyday in the United States. Meetings accomplish most business. Lack of a clear agenda, lack of 100% engagement by all participants, and lack of decisions are common problems plaguing most meetings. Biss Enterprises, a human resource support company in Dallas, Texas, will achieve these goals through a workshop, “Light the Way to Meeting Success,” which teaches a systematic curriculum.