Human Resources Management Commons^™

What You See Is What You Get? Measuring Companies' Projected Employer Image Attributes Via Companies' Employment Webpages, Christian P. Theurer, Philipp Schapers, Andranik Tumasjan, Isabell M. Welpe, Filip Lievens

Research Collection Lee Kong Chian School Of Business

Information on a company's employment webpage sends signals about the employer image the company intends to project to applicants. Nonetheless, we know little about the content of recruitment signals sent via company employment webpages. This study develops a method to measure companies' projected employer image attributes based on their employment webpages. Specifically, we analyze companies' projected employer image attributes by applying computer-aided text analysis (CATA) to the employment webpages of 461 Fortune 500 companies (i.e., more than 11,100 individual pages). Our results show that projected employer image attributes remain relatively stable over time. Moreover, we find relatively low levels of …