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Business and Corporate Communications

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African American women business leaders

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How Exemplary Black Women Leaders Use Influence To Achieve Extraordinary Results, Catrena Elliott Mar 2022

How Exemplary Black Women Leaders Use Influence To Achieve Extraordinary Results, Catrena Elliott

Dissertations

Purpose: The purpose of this phenomenological study was to understand and describe how exemplary Black women business leaders (BWBL) influence employees through personal motivation, personal ability, social motivation, social ability, structural motivation, and structural ability.

Methodology: This phenomenological study research design identified and explored how 10 exemplary BWBL who have achieved extraordinary results influence employees through personal motivation, social motivation, structural motivation, personal ability, social ability, and structural ability. Participants were selected from exemplary BWBL in Southern California and Northern California who fulfilled the study’s requirements. Interviews, observations, and artifacts were used to gather data. To identify study findings, data …