Food and Beverage Management Commons^™

Beverage Bloggers: A Developing Relationship Between Wine Blogger Expertise And Twitter Followers, Byron Marlowe, Eric Adam Brown, Thomas Schrier, Tianshu Zheng

Eric A. Brown

This pilot study examines how beverage bloggers’ beverage experience and certified wine knowledge influences their wine destination recommendations on Twitter. Microblogging a wine destination through Twitter is explored in this study. In the context of social media, the role of Twitter as a microblog in promoting wine destinations is specifically examined. The present study examines the food and beverage experience and wine credentials of bloggers through survey and correlations of their wine destination recommendations, travel habits and geographic home. This exploratory study finds that different levels of wine credentials have an influence on blogger's recommendation of both international and domestic …