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Hospitality Administration and Management Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Hospitality Administration and Management
Do Travelers Support Green Practices And Sustainable Development, Patrick Tierney, Mercedes Hunt, Pavlina Latkova
Do Travelers Support Green Practices And Sustainable Development, Patrick Tierney, Mercedes Hunt, Pavlina Latkova
Journal of Tourism Insights
A 2007 survey of managers from RCRA members found strong motivational support for green practices. These and other findings suggest there is broad support for green practices among resort managers. However, it is unclear the level of traveler support for eco-friendly practices. Study objectives were to: Investigate consumers’ attitudes toward environmentally responsible or green practices in the travel industry; identify green practices they’ve undertaken while traveling; explore factors influencing traveler adoption of green practices; and provide implications for the travel industry. In spring 2008 an intercept survey of travelers visiting the California Welcome Center at Pier 39 in San Francisco, …
Examining The Use Of Rv Travel Forums For Campground Searches, Jill Fjelstul, Kimberly Severt
Examining The Use Of Rv Travel Forums For Campground Searches, Jill Fjelstul, Kimberly Severt
Journal of Tourism Insights
The aim of the present study is to explore how RV travelers use online travel forums in their campground search. The identification of such variables will assist campground owners and operators in their marketing strategies, competitive positioning, and improving the overall experience for the RV traveler at their chosen campground and destination.
Understanding Resort Marketing Practices, Eric Brey, David K. Klenosky, Xinran Lehto, Alastair Morrison
Understanding Resort Marketing Practices, Eric Brey, David K. Klenosky, Xinran Lehto, Alastair Morrison
Journal of Tourism Insights
Effective marketing plays an integral role in the success of hospitality and tourism businesses. While research has examined many aspects of the hospitality and tourism industry, the marketing of destination resorts has been largely ignored. This study addresses this gap by reporting the insights obtained from interviews conducted with North American resort marketing executives to assess their views on current resort marketing trends and practices. Based on a content analysis of this interview data, 18 topics were identified and organized into five categories: channels, relationships, targeting, technology and function. This paper provides a discussion of each topic, overviews implications of …
Understanding Generational Diversity In The Workplace: What Resorts Can And Are Doing, A. Scott Rood
Understanding Generational Diversity In The Workplace: What Resorts Can And Are Doing, A. Scott Rood
Journal of Tourism Insights
The purpose of this exploratory study is to examine generational diversity issues within the resort industry in order to develop management strategies that can be employed to increase intergenerational understanding, morale and improve productivity. Data for this study were collected through a self administered questionnaire completed by resort managers. Findings suggest generational differences do exist and that managers can improve morale and productivity by understanding and incorporating these differences.