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Full-Text Articles in Hospitality Administration and Management
The Wine Tasting Experience: A Profit Generator, James Peter Murphy
The Wine Tasting Experience: A Profit Generator, James Peter Murphy
Conference papers
The Wine Tasting Experience - A Profit Generator. This conference presentation addressed strategies and advice in relation to how to ideally use wine within your business as a profit generator, it offered various approaches, tools, and themed strategies which can be adopted for use in the hospitality industry. Wine is a multi dimensional beverage which offers infinite opportunities to businesses and as consumers tastes changes businesses operators much also seek new and exciting ways to attract customers to this ancient beverage.
Cocktails: Profitable Assets Or Expensive Beverage Offerings, James Peter Murphy
Cocktails: Profitable Assets Or Expensive Beverage Offerings, James Peter Murphy
Conference papers
Cocktails have become very popular in the majority of hospitality and licensed premises in recent years. Customer demands for contemporary and classic cocktails has driven demand. The training, innovation, equipment, new brands and exotic glassware, have all contributed to the overall success and interest in these drinks. It is crucial before you decide to enter into the cocktail area of your overall drinks offerings to ensure that you have all the elements required to build success and maintain a healthy business. Many establishments in the past have entered in the cocktail area only to exit after a short space of …