Hospitality Administration and Management Commons^™

An Investigation Of Business Tourism Development: A Case Study Of Wexford Town, Ireland, Gereva Hackett, Detta Melia

Conference papers

The challenging global economic recession continues to affect all business sectors around the world. Wexford town, like any other region is experiencing challenges in this environment. Uncertainly is impacting on bookings and travel. Included in this uncertainty is the fact that a return to recessionary times cannot be ruled out. However, it has been suggested that tourism is the only major sector of the Irish economy that can cheaply and quickly add to growth in the economy (ITIC, 2011; Failte Ireland, 2011; Davidson, 2011; Casey and O’Rourke, 2011). Wexford as a town has been underutilised in terms of its potential …