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Full-Text Articles in Hospitality Administration and Management
Corporate Governance, Market Orientation And Performance Of Iran’S Upscale Hotels, Soheil Kazemian, Hadrian G. Djajadikerta, Jamaliah Said, Saiyidi Mat Roni, Terri Trireksani, Md Mahmudul Alam
Corporate Governance, Market Orientation And Performance Of Iran’S Upscale Hotels, Soheil Kazemian, Hadrian G. Djajadikerta, Jamaliah Said, Saiyidi Mat Roni, Terri Trireksani, Md Mahmudul Alam
Research outputs 2014 to 2021
Market orientation has been known as an efficient managerial tool to assist in sustaining the performance of organisations. Market orientation has three dimensions, namely customer orientation, competitor orientation and inter-function coordination. This paper evaluates how corporate governance influences the three dimensions of market orientation within Iran's upscale hotels. The impacts of the three dimensions of market orientation on the hotels' social and financial performance are also examined to determine if market orientation mediates the relationships between corporate governance and performance. Partial least squares structural equation modelling (PLS-SEM) is used to analyse the survey data collected from the executives of four- …