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Full-Text Articles in Hospitality Administration and Management
The Unintended Effects Of Tamper-Evident Food Closures, Marissa Orlowski, Sarah Lefebvre, Laura Boman
The Unintended Effects Of Tamper-Evident Food Closures, Marissa Orlowski, Sarah Lefebvre, Laura Boman
Faculty & Staff Research and Creative Activity
Restaurant-to-consumer food delivery has experienced disruption with the growth of third-party services such as DoorDash and Uber Eats. However, this platform-to-consumer delivery method introduces increased opportunities for food tampering and contamination due to additional touchpoints in the delivery process. To mitigate these concerns, more restaurants are implementing tamper-evident closures such as seals attached to the food containers used for delivery items. Drawing on signaling theory, we examine the effect of tamper-evident closures in the third-party delivery context through two experimental studies and a focus group. Our results revealed a negative effect of tamper-evident seals on willingness to pay through lowered …
Thinking Outside The Bottle: Effects Of Alternative Wine Packaging, Marissa Orlowski, Sarah Lefebvre, Robin M. Back
Thinking Outside The Bottle: Effects Of Alternative Wine Packaging, Marissa Orlowski, Sarah Lefebvre, Robin M. Back
Faculty & Staff Research and Creative Activity
Packaging communicates intrinsic product attributes to consumers, which can influence consumer response and decision-making; however, little is known about the impact of non-traditional packaging formats. The current research aims to bridge this gap. Across five studies, we demonstrate that non-traditional packaging negatively influenced purchase intention of a complex product, wine, through product appeal and taste perceptions (Study 1A)/expectations (Studies 1B–4). We also demonstrate that the consumer response to non-traditional packaging is a function of individual differences (desire for unique products) and label attributes (eco-friendly labels).