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Finance and Financial Management Commons™
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Full-Text Articles in Finance and Financial Management
Financial Advisors' Marketing Strategies To Minorities, Jonica Rowland
Financial Advisors' Marketing Strategies To Minorities, Jonica Rowland
Walden Dissertations and Doctoral Studies
Independent financial advisors face challenges with successful marketing strategies as competition from web-based resources, large U.S. financial services, and wealth advisors' corporations increase. The purpose of this exploratory case study was to understand financial advisors' perceptions, experiences, and marketing strategies to improve their companies' sustainability by targeting a broader population base, including minorities, who need assistance with retirement planning strategies. Consumer culture theory was the conceptual framework for this study. Purposeful sampling was the basis for selecting 7 financial advisors from the mid-Atlantic region of the United States for face-to-face interviews. Semistructured interviews with open-ended questions were used to identify …
Consumer Reactions To Diminishing Retirement Funds: A Financial Crisis By-Product, Erika J. Eason
Consumer Reactions To Diminishing Retirement Funds: A Financial Crisis By-Product, Erika J. Eason
Walden Dissertations and Doctoral Studies
The shift to defined contribution plans from defined benefit plans have left future retirees concerned about having the necessary funds to retire. The purpose of this phenomenological study was to explore how investment behaviors have changed due to losses in retirement accounts because of the global financial crisis of 2008. Building upon the conceptual framework of attribution theory and risk perception theory, this study explored what might encourage future retirees to use the stock market for retirement. A purposeful sample of 20 Hampton Roads, Virginia residents who held retirement accounts prior to the financial crisis of 2008 consented to interviews …
A Case Study Of Blue-Collar Worker Retirement Investment Decisions, Mark Eldridge Griffin
A Case Study Of Blue-Collar Worker Retirement Investment Decisions, Mark Eldridge Griffin
Walden Dissertations and Doctoral Studies
The finances of blue-collar workers were the most acutely impacted as these workers lost their jobs during the Great Recession of 2007 through 2009. The literature revealed a minimal understanding of how blue-collar workers allocated funds for their retirement, and what their investments might be when they invested. To address this problem, the current qualitative study addressed (a) how blue-collar workers chose to invest or not invest for retirement and (b) how blue-collar workers diversified their portfolio if they chose to invest. Theoretical foundations of the study were based on regret theory and prospect theory. A nonrandom purposeful sample of …