Finance and Financial Management Commons^™

Harnessing Diversity To Accommodate The Global Business Environment, Terrica Coleman

Walden Dissertations and Doctoral Studies

Ineffective diversification strategies significantly affect a business owners’ competitive advantage. When business owners struggle to recruit and retain a diverse workforce, these owners fail to meet the diverse needs required to operate in varied business environments, impacting profitability and continued business sustainability. Grounded in the transformational leadership and human capital theory frameworks, the purpose of this qualitative multiple case study was to explore the strategies that business leaders use to recruit and retain a diverse workforce to increase performance in the global setting. The participants comprised three business leaders in the southeast region of the United States, who successfullly used …