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Effective Strategies To Sustain Small Businesses In Rural Areas, Nicole A. Dobson
Effective Strategies To Sustain Small Businesses In Rural Areas, Nicole A. Dobson
Walden Dissertations and Doctoral Studies
Compared to their urban counterparts rural small businesses face unique socio-economic and environmental challenges including isolation, lack of resources, poverty, limited networks, and a smaller population of working age adults. The purpose of this qualitative case study was to explore effective strategies that rural small business managers have used to sustain a business in their area. The population for this study included a purposeful selection of 8 rural small businesses. Institutional theory served as the conceptual framework for this study. Data was collected using semi-structured face-to-face interviews of participants. The data was analyzed and coded by using a modified Van …