Finance and Financial Management Commons^™

Do Firms Overreact To The Enactment Of Corporate Laws: Evidence From Anti-Price Gouging Laws, Mario Marshall

USF Tampa Graduate Theses and Dissertations

The enactment of state corporate laws increases attention to issues related to price fairness.I present evidence that firms become less efficient in generating margins but not revenue upon enacting anti-price gouging laws. This finding is consistent with a prediction of salience theory that increased attention to unfair pricing induces firms to adopt more conservative pricing strategies. I provide evidence that companies that are more sensitive to unfair pricing risks have larger changes in efficiency. The results are consistent with the salience theory of choice and imply that attention that corporate laws generate may substantially impact firms.