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Finance and Financial Management Commons

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University of South Carolina

2021

Music Business

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The Budding Disruption Of Blockchain Technology Upon The Current Structure Of The Music Industry, Bradley Rauman Apr 2021

The Budding Disruption Of Blockchain Technology Upon The Current Structure Of The Music Industry, Bradley Rauman

Senior Theses

One of the most pertinent opportunities within the music industry, and many other industries as well, stems from the use of blockchain technology. Blockchain’s core technology, which enables smart contracts and non-fungible tokens (NFTs), could be used to restructure and decentralize the music industry to be in alignment with the best interests of artists - the individuals responsible for driving the success of this industry.

The current system is outmoded. It evinces a disparity in the level of information held by artists and intermediaries (i.e. labels, publishers, and streaming services) and this disparity enables intermediaries to deduct egregious fees that …