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Finance and Financial Management Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Finance and Financial Management
Customer Profitability: The Approach Counts, Mark E. Pickering
Customer Profitability: The Approach Counts, Mark E. Pickering
Mark E Pickering
This article looks at alternative approaches to calculating customer profitability. It recommends a customer-focussed approach that takes into account the specific resources utilised to service each customer segment. In using customer profitability to make strategic and operational decisions it is vital that only costs relevant to those decisions are utilised.
The Performance Of Initial Public Offerings In The Biotechnology Industry, Todd A. Finkle, Dan French
The Performance Of Initial Public Offerings In The Biotechnology Industry, Todd A. Finkle, Dan French
Todd A Finkle