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- Aesthetic appeal (1)
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Articles 1 - 6 of 6
Full-Text Articles in Finance and Financial Management
Neutralization Of Fuel Tankering Emissions For Environmental Sustainability, Peter O'Reilly, Maria Petrescu, Fabricio Sulzbacher, Diogo Coutinho
Neutralization Of Fuel Tankering Emissions For Environmental Sustainability, Peter O'Reilly, Maria Petrescu, Fabricio Sulzbacher, Diogo Coutinho
National Training Aircraft Symposium (NTAS)
As aviation has been one of the fastest-growing sources of emissions, this paper explores sustainable solutions in the equation of the economic savings from the fuel tankering practice, in a way it could represent gains of credibility for this industry (Boussauw & Vanoutrive, 2019). The fuel expenses in Brazil have been responsible for the highest operational cost for the airlines and, as a result, there has been an ongoing pursuit of the highest level of efficiency (ANAC, 2019). In this context, this study has been focused on the emerging Brazilian aviation market, and uses primary data collected from three major …
Business Framing For Analytics, Beverly Wright
Business Framing For Analytics, Beverly Wright
Atlantic Marketing Association Proceedings
Both the academic and business practitioner communities are faced with the challenges of discovery, innovation, and constant learning of their field, particularly within the marketing discipline, where content, processes, and even structure are dynamic in nature, with constantly evolving interests and focus. A solid research agenda with excellent analytics to address pertinent business questions is crucial for successfully expanding our understanding of the marketing function.
Perceived Risk Reduction In E-Commerce Environments, C. Michael Powell, Chris Conca
Perceived Risk Reduction In E-Commerce Environments, C. Michael Powell, Chris Conca
Atlantic Marketing Association Proceedings
During the past three decades, the growth of e-commerce has presented marketers with many new arenas for research and application. Certainly e-commerce has become a significant portion of the world economy and in particular the consumer sector. As previous literature has consistently considered perceived risk as a major factor consumer purchase decisions, this research identifies several major components of consumer perceived risk (PR) and their normative implications in the e-commerce environment
National Culture Dimensions And Consumer Digital Piracy: A European Perspective, Irena Vida, Monika Kukar-Kinney, Mateja Kos Kokli, James Reardon
National Culture Dimensions And Consumer Digital Piracy: A European Perspective, Irena Vida, Monika Kukar-Kinney, Mateja Kos Kokli, James Reardon
Atlantic Marketing Association Proceedings
Digital piracy as a ubiquitous phenomenon affects a number of stakeholders, such as consumers, enterprises, and governments. Considering its global nature, it has been of particular interest to consumer researchers. Hence, a large body of digital piracy literature sheds light on the demand side and illuminates various predictors of digital piracy behavior (Harris & Daunt, 2011). Despite these efforts, very little attention has been devoted to applying international perspective in investigating digital piracy across different countries (Ki, Chang, & Khang, 2006). This study aims to fill this void by examining the digital piracy behavior in three EU countries. In addition, …
Modification And Investment Intention In The Consumer-Possession Relationship, James D. Doyle
Modification And Investment Intention In The Consumer-Possession Relationship, James D. Doyle
Atlantic Marketing Association Proceedings
The present-day automobile is at once a source of physical transportation, of course, but also an extension of self, a potential platform for self-expression and image enhancement, a source of social approval as well as psychological and physiological stimulation, and, perhaps, an object of beauty. This study examines motivations and antecedents of various vehicle-directed consumer behaviors, including modification and the intention of consumers to invest in their relationship with their vehicle. In this study, vehicle modification refers to the voluntary actions taken by a user or owner of a vehicle to differentiate the functional or aesthetic characteristics or performance of …
Aerospace Renaissance – Ripe For Research To Impact The Industry, Constantine M. Koursaris, Brig. Gen. Robert E. Mansfield Jr. (Ret.)
Aerospace Renaissance – Ripe For Research To Impact The Industry, Constantine M. Koursaris, Brig. Gen. Robert E. Mansfield Jr. (Ret.)
Aviation / Aeronautics / Aerospace International Research Conference
The Center for Aviation and Aerospace Leadership (CAAL) was founded in 2008 to capture, create, and share relevant information on leadership in the aviation and aerospace industry.
The AIR is developed and published in collaboration with the Aerospace Industries Association and includes:
• Information on the status of aerospace manufacturing in the United States and state of the economy
• An in-depth review of sales across the various sectors of the industry, employment trends, key international trade statistics, financial information on the industry & major aerospace firms, trends to watch, and a forecast for the future based on a review …