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Business Funding Strategies For Women-Owned Small Businesses, Jefreda R. Brown
Business Funding Strategies For Women-Owned Small Businesses, Jefreda R. Brown
Walden Dissertations and Doctoral Studies
In the United States, limitations in funding allocation threaten the viability of small business success. In the United States, women start businesses at faster rates than men do, but women business owners continue to experience challenges in accessing capital to sustain their businesses. Grounded in pecking order theory, the purpose of this qualitative multiple case study was to identify business funding strategies women small business owners in Birmingham, Alabama, used to sustain their businesses for more than 5 years. The participants for this study were 3 women small business owners in Birmingham, Alabama, who have used business funding strategies to …