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Success Factors Of Small Business Owners Of Independent Financial Planning Firms, Joanne Snider
Success Factors Of Small Business Owners Of Independent Financial Planning Firms, Joanne Snider
Walden Dissertations and Doctoral Studies
Small Business Administration statistics indicate that 20% of small businesses fail within the first 2 years and 50% fail within 5 years. The purpose of this case study was to explore the success factors and strategies of 12 small business owners of independent financial planning firms who achieved profitability beyond 5 years. A gap exists in the literature concerning such business owners, and their experiences provide valuable information to others desiring to start or maintain a financial planning business. The conceptual framework was entrepreneurship theory and Porter's 5 forces model of competitive strategy. The data were gathered via semistructured interviews …