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Full-Text Articles in Fashion Business
The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao
The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao
Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research
Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992) has …
Social Media Impact On Virtual Shopping, Tarah Soltis
Social Media Impact On Virtual Shopping, Tarah Soltis
Senior Honors Theses and Projects
The following senior honors thesis project was developed to look at the connections between the topics of social media and virtual shopping. The domains of technology and e-commerce have created a fast-paced and fluctuating retail environment. Both social media and virtual shopping are increasing in popularity and use across the country and are influential in how consumers shop virtually and in real time. The research on social media and virtual shopping informs how the topics impact one another and the larger retail market. Research that looks at the connection between social media and virtual shopping can help companies prepare to …