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Fashion Business Commons

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Publications and Research

Appearance management; celebrity images; dress; identity; post-partum; pregnancy

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Full-Text Articles in Fashion Business

Postpartum Celebrity Images: Influence On Self- Thoughts And Appearance Management Behaviours Of Postpartum Women, Alyssa Dana Adomaitis, Kim K. P. Johnson Jan 2019

Postpartum Celebrity Images: Influence On Self- Thoughts And Appearance Management Behaviours Of Postpartum Women, Alyssa Dana Adomaitis, Kim K. P. Johnson

Publications and Research

Within previous decades, opinions about pregnancy and post-partum behaviour featured in various news articles and within popular literature emphasized issues related to pregnancy and liquor; campaigns against teen pregnancy; pregnancy and weight gain; and pregnancy and dieting behaviour. Attention has shifted from these issues to appearance-related topics including rapid weight loss, exercise regiments and food restriction. For example, photographs of celebrities have provided visual evidence that women can gain weight during pregnancy, give birth and within weeks revert to a thin, pre-pregnant body size. A qualitative method was used to explore to what extent, if any, images of post-partum celebrity …