Fashion Business Commons^™

Green Practices Among Fashion Manufacturers: Relationship With Cultural Innovativeness And Perceived Benefits, Dooyoung Choi, Tae-Im Han

STEMPS Faculty Publications

The purpose of this study was to examine green practices implemented among fashion manufacturers and identify factors that drive the adoption of those practices, specifically focusing on a company’s cultural innovativeness and the perceived benefits of green innovations. An online survey was created containing both open-ended and multiple-choice questions using Likert scales. Data were gathered from 29 fashion manufacturers that were identified by the Google search engine and then approached. Qualitative data were analyzed to obtain insights into fashion manufacturers’ green practices and a cluster analysis was conducted to categorize companies into distinct groups based on their level of green …