Entrepreneurial and Small Business Operations Commons^™

Strategies Needed For Small Business Sustainability: A Case Study Of Thai Restaurants, Vanida Sirilarbanan

Walden Dissertations and Doctoral Studies

According to U.S. Small Business Association, the failure rates for small businesses in 2014 were as high as 50% to 80% within the first 5 years of establishment. Failure rates were especially high among restaurant businesses. The purpose of this study was to explore the strategies that small business owners needed to sustain their businesses beyond the first 5 years. Guided by entrepreneurship theory as the conceptual framework, a case study was conducted with semistructured interviews of 3 successful Thai restaurant owners in Salt Lake City, Utah. Member checking and methodological triangulation with field notes, interview data, company websites, customer …