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An Phuoc (B): Can Its Business Model Survive The Global Financial Crisis?, Mai T T Thai, Huong T. Thai

Mai T T Thai

Nguyen Thi Dien, the founder and owner of An Phuoc, was deep in thought as she watched the news about the global financial crisis on a winter day in early 2008. Every TV channel, every newspaper and everyone she met had been talking about a series of financial market collapses since mid-2007. The crisis had become real now and it was going to have a great impact on global consumption. EU and U.S. markets seemed to be freezing up. The Asian financial crisis had almost killed An Phuoc about 10 years earlier, but her drastic change in business strategies and …