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Entrepreneurial and Small Business Operations Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Entrepreneurial and Small Business Operations
Entrepreneurship Marketing In North Carolina’S Wine Industry, George D. Shows, Pia A. Albinsson, James E. Stoddard
Entrepreneurship Marketing In North Carolina’S Wine Industry, George D. Shows, Pia A. Albinsson, James E. Stoddard
Atlantic Marketing Journal
Entrepreneurial marketing seeks to create, communicate and deliver value to customers and manage customer relationships in ways that benefit the organization. This paper explores whether increased entrepreneurial marketing practices at North Carolina wineries can lead to enhanced winery performance. A web survey was delivered to N.C. wineries by email. The results suggest that winery customer intensity and innovation was positively related to winery satisfaction of winery performance. Also, innovation and value creation were found to be positively related to percentage sales change at wineries.
Application Of New Theory In Entrepreneurship: Social Cognition, Ryan Matthews Dr., Kelly R. Hall, Lucy Matthews
Application Of New Theory In Entrepreneurship: Social Cognition, Ryan Matthews Dr., Kelly R. Hall, Lucy Matthews
Atlantic Marketing Association Proceedings
No abstract provided.
Developing A Model For Entrepreneurs: Niche Tourism And Consumer Typologies, Michelle B. Kunz, Janet M. Ratliff
Developing A Model For Entrepreneurs: Niche Tourism And Consumer Typologies, Michelle B. Kunz, Janet M. Ratliff
Atlantic Marketing Association Proceedings
No abstract provided.
Corporate Social Responsibility Report Narratives And Analyst Forecast Accuracy, Volkan Muslu, Sunay Mutlu, Suresh Radhakrishnan, Albert Tsang
Corporate Social Responsibility Report Narratives And Analyst Forecast Accuracy, Volkan Muslu, Sunay Mutlu, Suresh Radhakrishnan, Albert Tsang
Faculty and Research Publications
Standalone corporate social responsibility (CSR) reports vary considerably in the content of information released due to their voluntary nature. In this study, we develop a disclosure score based on the tone, readability, length, and the numerical and horizon content of CSR report narratives, and examine the relationship between the CSR disclosure scores and analyst forecasts. We find that CSR reporters with high disclosure scores are associated with more accurate forecasts, whereas low score CSR reporters are not associated with more accurate forecasts than firms who do not issue CSR reports. The findings are robust to controlling for firm characteristics including …