Entrepreneurial and Small Business Operations Commons^™

An Assessment Model Of The Healthcare Entrepreneurship Ecosystem To Foster Solutions For Underserved Communities, Abdalilah Saleh Owaishiz

Dissertations and Theses

There are significant disparities in access to healthcare treatment and this study investigates the healthcare entrepreneurship ecosystem and the challenges and considerations associated within. There is a lack of research on how to evaluate and assess the healthcare entrepreneurship ecosystem especially when applying multi-criteria decision-making (MCDM) methods. The Hierarchical Decision Model (HDM) has been utilized to identify several perspectives and factors grouped under them by the expert’s quantification. This research concentrates on underserved communities because that is where the biggest needs and impact can be made to support achieving health equity and universal health coverage. The findings of this research …

Social Media Marketing And Insurance: An Analysis Of The Impact Of Social Media Marketing On Small Independent Brokerages Of Property And Casualty Insurance, Kaylee B. Brucker

University Honors Theses

Property and casualty insurance is an intangible service. It is a large industry within the US that in most regard is perpetual. Marketing for insurance is not similar to marketing for most other services or products. The agent must relay the value to the consumer prior to them purchasing it. Further, when considering social media marketing, we find a separate strategy of marketing. Social media marketing is becoming increasingly popular, it has shown as a successful strategy for obtaining consumers' attention and their business. This success has been seen in many industries, including insurance. However, there is a lack of …

Developing An Assessment Model For Entrepreneurship Ecosystems Using Hierarchical Decision Model: Case Study Of Riyadh City, Mustafa Kamal Almuzel

Dissertations and Theses

Entrepreneurship is one of the major drivers of economies. Countries that aim to improve their economies by increasing entrepreneurial activities and its effectiveness need to develop an effective entrepreneurship ecosystem. This ecosystem combines a set of domains and factors that create a healthy environment for entrepreneurs. The analysis shows that there is limited research about structured assessment methods to evaluate the entrepreneurship ecosystems.

Therefore, this research objective is to introduce a universal assessment model that can be adopted in different cities for implementing an effective entrepreneurial ecosystem. This will be achieved by addressing three main research questions. 1) What are …

Building And Expanding Avestor’S Social Media Presence: A Capstone Review, Hope Foley

University Honors Theses

The Business capstone project involves a small team working directly with a local business to provide assistance in achieving a specific goal the company may have for their future. Through research, informational visuals, and presentations to the client, the team presents a final recommendation as to the best option to achieve the company's goal and the most effective way to implement it.