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Entrepreneurial and Small Business Operations Commons™
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Full-Text Articles in Entrepreneurial and Small Business Operations
Precast Concrete Manufacturing Business Plan, John F. Will Jr.
Precast Concrete Manufacturing Business Plan, John F. Will Jr.
Construction Management
The Central Coast of California has been under development since the Great Recession of 2008. Throughout this development, there has been an exceedingly high demand for precast concrete products, specifically in the civil sector of the construction industry. These products are being utilized by more and more by contractors around the world. This demand has emerged from the lack of concrete product manufacturers in this region of California. This project introduces a business plan for a new precast concrete product manufacturer by the name of J.W. Concrete Products LLC. The objective of this business plan is to reflect the benefits …
Informing The Creation Of A Financial Literacy Tool For Cal Poly Students, Kelly Michelle Carroll
Informing The Creation Of A Financial Literacy Tool For Cal Poly Students, Kelly Michelle Carroll
Communication Studies
This research project examines the wants, needs, and desires of Cal Poly students to inform the creation of a financial literacy tool (tentatively named “MoneySmart”) to be created by another student. The methodologies used to gauge these metrics were a literature review and questionnaire. The literature review aids in understanding research regarding the current state of student financial literacy in the United States, including student attitudes toward the topic. Subsequent findings were used to create the questionnaire, which inquired about students’ financial stress, confidence in their abilities to manage their personal finances, specific interests for the design and contents of …
Market Research For Kenz Kouture Accessories, Mackenzie Kassis
Market Research For Kenz Kouture Accessories, Mackenzie Kassis
Recreation, Parks, and Tourism Administration
Kenz Kouture is a recently developed business venture specializing in handmade jewelry. This study was conducted to understand the market and the consumer’s wants and needs of the products and prices of this new venture. The purpose of this study was to assess the market, product development, and potential success for the custom jewelry company, Kenz Kouture. Topics for the literature review included consumer buying behavior and entrepreneurship. An online questionnaire was distributed using Facebook and utilized snowball sampling to gather data from 238 subjects. The results indicate Kenz Kouture’s current fan base and product base have the potential to …