Entrepreneurial and Small Business Operations Commons^™

Business Model: California Agriculture Marketing Agency, Mary M. Alameda, Emma L. Larson

Agricultural Education and Communication

The importance of creating a marketing agency specializing in agriculture is to bridge the gap between producers and consumers. The lack of transparency from the producer has created a torn industry causing the average consumer to be questioning his or her food, or simply not understanding the agricultural way of life. An agricultural marketing firm in California can represent and advocate for local businesses to start closing the producer to consumer gap.

The American farmer excels at many things, but lacks in public communications. Modern day farmers have been able to produce more food than ever despite fewer resources and …

Sustainability: An Examination Of Trends In The Floral Industry, Emily Gaul

Recreation, Parks, and Tourism Administration

Sustainability in the floral industry is a constantly changing subject. As more products are created for florists to use in their designs, sustainability will evolve and be redefined. The purpose of this study was to examine the sustainable trends in growing, designing, and marketing within the floral industry. As seen in the companies analyzed, each business plan constitutes a different set of practices that are utilized for the benefit of that company. An applied best practices analysis was conducted on the floral industry’s trends in sustainability. In the floral industry, businesses are shifting away from importing and focusing on local …

Assessing A Pumpkin Butter Enterprise For Bishop's Pumpkin Farm, Meghan Bishop

Agribusiness

Bishop’s Pumpkin Farm is a 40-year-old agriculture tourism destination looking to expand their brand name. One way to do this is through value-added products and in the case of this study, by producing pumpkin butter. To determine if this would be a revenue enhancing enterprise for the business, expenses were analyzed for the ingredients in the product and the processing at an offsite processor. A break-even analysis was performed to determine a minimum price required to cover variable production prices and a minimum required price to cover total costs which would include establishment costs. The numbers were based on a …

A Business Plan For The Production Of Artisanal Cheese, Caitlin Curren

Dairy Science

The objective of this study was to determine how an artisan cheese producer could be successful in California’s current economy. The significance of location, product type, and pro forma financials were examined in order to construct a complete business plan. A business plan was created using an outline of financial proposals, desired terms, use of funds and equity contributions. A company description was originated with a brief history, description of products, description of customers, business location, key strengths, mission statement, goals and objectives. Lastly, an analysis of the industry was made, focusing on main characteristics, the size of the market, …

Feasibility Analysis Of A Microbrewery, Dylan Warren Snyder

Agribusiness

No abstract provided.

Estimated Sales And Investment Costs To Produce And Retail Gelato In The Petaluma Area, Katherine Camozzi

Agribusiness

Recent events in the California dairy have left many dairy producers with high feed costs, low profits, and low (sometimes negative) margins. Some producers have transitioned to producing value-added or artisanal dairy products to help increase the revenues earned from farm milk, particularly in Sonoma County. Because limited research exists on the business opportunities in response to a rapidly growing market for value-added products, this project explores the feasibility of starting a gelato production and retail business in the Petaluma area. To assess business feasibility, a consumer survey was created to estimate the percent of residents and non-residents who would …

Mueller Game Bird Farm Business Plan, Karl Mueller

BioResource and Agricultural Engineering

This senior project discusses the results from the development of a business plan for Mueller Game Bird Farm which specializes in raising bobwhite quail for hunters, falconers, and other hobbyists. The plan uses current research with personal experience to develop a realistic approach to fit the needs of this business.

A business plan is a document that will continually change as the business grows and develops. This plan is for the business at the current stage of producing 500 bobwhite quail per year and discusses plans for growth over the next three years as well as strategies to obtain that …

A Study Of The Feasibility Of Establishing A Spray And Fertilizer Equipment Outlet Store In The Paso Robles Area., Daniel C. Rodriguez

Agribusiness

The purpose of this feasibility study was to establish whether or not the proposed spray and fertilizer equipment outlet store could be opened and be profitable in the target area. The goal was to be profitable within two years of operations. Personal interviews proved to be important to estimate the preliminary budgets of the outlet store. Pertinent financial information was evaluated by proforma financials. This information proved useful as to estimate yearly profits/losses for the business and to accept or reject the author’s hypothesis.

After the study was concluded and all of the figures were evaluated by the author, it …

Consolidating And Implementing An Employee Handbook At Souza’S Dairy, Inc., Adrianna Souza

Dairy Science

The objective of this senior project was to create a more useful handbook that employees will read, condensing the existing but still retaining the important information. Along with updating the handbook, I plan to implement the use of the employee handbooks. An employee handbook is an important solution to help employers and employees have consistent information. An outdated employee handbook can create problems in the workplace. New and changed laws occur every year and the firm will want to ensure that the employee handbook and policy handbook are up to date with the most recent laws and policies to mitigate …