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Full-Text Articles in Entrepreneurial and Small Business Operations
A Multimodal Discourse Analysis Exploration Of A Crowdfunding Entrepreneurial Pitch., Victoria Doyle, Olivia Freeman, Brendan K. O`Rourke
A Multimodal Discourse Analysis Exploration Of A Crowdfunding Entrepreneurial Pitch., Victoria Doyle, Olivia Freeman, Brendan K. O`Rourke
Conference papers
This paper explores multimodal discourse analysis (Kress and Van Leeuwen, 2001) as a methodology to address the research question: How are environmentally conscious entrepreneurial ventures constituted in online investment crowd-funding pitches and the communications that surround them? While discourse may be realised in many different ways (Kress and Van Leeuwen, 2001 p.5, Bezemer and Jewit, 2010), multimodal discourse analysis focuses on analysing and describing a repertoire of meaning making resources which individuals use in various contexts (visual, gestural, written, actional etc.). Broadband internet and associated technologies mean that these crowdfunding pitches and many other genres tend to be much richer …
Understanding How Social Entrepreneurs Fit Into The Tourism Discourse, Ziene Mottiar, Karla Boluk
Understanding How Social Entrepreneurs Fit Into The Tourism Discourse, Ziene Mottiar, Karla Boluk
Books / Book chapters
This chapter discusses how social entrepreneurs fit into the existing tourism discourse. It examines four areas of literature in particular, tourism entrepreneurs, sustainability, destination development and intrapreneurship, and analyzes how introducing the concept of social entrepreneurs into these discussions is useful, and contributes to our understanding. Furthermore the paper illustrates that as social entrepreneurs are relevant to a broad range of issues in the tourism literature this should prevent the development of research silos where social entrepreneurship scholars seek out their own vein of research. The nexus of common ground and interests, as displayed in this chapter, should enhance the …