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Entrepreneurial and Small Business Operations Commons

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Full-Text Articles in Entrepreneurial and Small Business Operations

Market Analysis, Management Consulting, And Miscommunication, Brian W. Stout Aug 2017

Market Analysis, Management Consulting, And Miscommunication, Brian W. Stout

Marriott Student Review

This article attempts to inform the audience of the importance of market analysis in management consulting. The article states that consulting firms can utilize the power of market analysis as they commit to understand technology, collaborate with researchers to conduct action research, and align market strategies within the consulting firm. This article concludes that by doing these steps consulting firms will lead in their market.


The Myth Of The Millennial, Tanner Hafen, Matthew D. Fudge Aug 2017

The Myth Of The Millennial, Tanner Hafen, Matthew D. Fudge

Marriott Student Review

Explores perceptions of millennials in the workplace and what is and can be done to better integrate millennials employees into the workplace.


Book Review Of "Multipliers: How The Best Leaders Make Everyone Smarter", Hannah Salzl Apr 2017

Book Review Of "Multipliers: How The Best Leaders Make Everyone Smarter", Hannah Salzl

Marriott Student Review

This is a book review of "Multipliers: How the Best Leaders Make Everyone Smarter", by Liz Wiseman, with Greg McKeown.