Entrepreneurial and Small Business Operations Commons^™

Informal Education Experiences Of Black Women-Owned Healthcare Small Businesses In Mississippi, Timothy E. Lampkin

Graduate Theses and Dissertations

Small businesses are critical to the economic success of the United States, and several states, such as Mississippi, have a strong reliance on small business development. Through small, individually owned businesses, the overall economy is enhanced, and the quality of life for many is improved. A growing trend within the small business community is private ownership by Black women. This population segment has dramatically grown in their presence within business ownership, and it is necessary to describe elements of their success. The proposed research focuses on informal education as an enabler of this small business success. Informal education is a …

Closing The Gender Gap In Entrepreneurship Education, Carolyn J. Rodeffer

Graduate Theses and Dissertations

Entrepreneurship education in higher education has been cited as a key strategy in filling the entrepreneurship talent pool, preparing students with the skills and confidence needed to start new ventures (Westhead & Solesvik, 2016). However, outcomes of entrepreneurship education for female students are less positive than for their male counterparts (Shinnar et al., 2012; Westhead & Solesvik, 2016; Wilson et al., 2007). Working within the frameworks of Bandura’s self-efficacy theory (1977), Azjen’s theory of planned behavior (1991), and Steele and Aronson’s stereotype threat theory (1995), this quantitative study utilized an experimental research design to assess the impact of role model …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Relationship Between Perceived Quality Of Student Learning Experience, Perceived Quality Of Mentoring, And Student Satisfaction, George Edwin Thorpe

Walden Dissertations and Doctoral Studies

Entrepreneurship education (EEd) is essential to addressing youth unemployment, which reached 30% in Nigeria in 2018. Understanding the role of learning experience and mentoring is vital for EEd leaders to enhance student satisfaction from self-employment after graduation. Grounded in the direct performance-satisfaction link model of the expectancy disconfirmation theory of customer satisfaction and Kram’s mentor role theory, the purpose of the quantitative correlation study was to examine whether the perceived quality of learning experience and mentoring predicted student satisfaction in EEd institutions. The participants were 47 students of two EEd institutions in Lagos who had completed at least 50% of …

The Short Business Life Span Among Entrepreneurs In Aba, Southeastern Nigeria, Uche Kalu

Walden Dissertations and Doctoral Studies

Southeastern Nigeria is known for high entrepreneurial activity. However, there is an observable high small business mortality in one of the major commercial cities, which many scholars argue could be connected to insufficient entrepreneurial development. The purpose of this qualitative transcendental phenomenological study was to explore the phenomenon of insufficient entrepreneurial development and short business life span among small and medium scale businesses in a major city of Southeastern Nigeria. Scholars have stated five years or less as the average lifespan of a small or medium scale business enterprise in Southeastern Nigeria. This study was based on the theories of …

About Her Business: The Making Of The Black Female Entrepreneur, Selina Steward

Theses and Dissertations

This qualitative research explored the lived experiences of Black women in the United States who have managed to establish and sustain successful businesses. This research seeks to explore the vicissitudes and challenges of Black female entrepreneurship, as well as the strategies employed by Black women to achieve successful business ownership. The researcher interviewed 15 Black businesswomen with intimate knowledge of the phenomenon of interest using a purposive sample technique. Employing a phenomenological approach and semi-structured interview questions, this study uncovered connections between previously identified challenges in the literature and recommendations for the next generation of Black female entrepreneurs. Learning from …