Entrepreneurial and Small Business Operations Commons^™

Content Marketing And The Creation Of A Brand With Voice, Cicero Henrique Alves Teago

Business ETD Collections

This article argues that the future of content marketing is strongly linked to the development of new technologies and how new technological devices influence the way companies engage with consumers. This paper aims to investigate how the development of personal voice assistants opens a new direction for companies to create substantial individualized, informational and engaging content. Content marketing is defined as the development of relevant and consistent brand content to create value among customers. Companies are being influenced by new technologies to conduct distinct formulas of content creation to develop a more engaging and aligned customer and brand relationship. The …