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Lucky Cement: A Price Leader In The Karachi Stock Exchange Due To Their Marketing Breakthrough In To The South Asian Markets, Aman U. Saiyed, Muhammad Asadullah

Business Review

Cement is one of the most significant commodities in the area of physical development of infrastructure. As the South Asian economies develop and more and more demands are made on the infrastructure, cement will emerge as the key marketable commodity in this part of the world. In the past 10 years the cement industry in Pakistan added capacity at a rapid pace. They made large profits on the back of high demand. Lately, they have experienced decline in sales and profits. To avoid the volatility of the domestic markets, some cement manufacturers have looked overseas. Lucky Cement Limited, as one …